Revenue Projection
Target annual gross revenue estimate for a representative unit - based on market data, competitive positioning, and seasonal demand patterns.
Target Annual Gross Revenue
Target Monthly Gross Revenue
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Occupancy | 45% | 48% | 63% | 57% | 65% | 77% | 84% | 81% | 60% | 42% | 37% | 28% |
| ADR | $190 | $195 | $249 | $247 | $262 | $396 | $501 | $506 | $409 | $381 | $323 | $266 |
| Revenue | $2.7K | $2.5K | $5.0K | $4.3K | $5.3K | $9.1K | $13.0K | $12.7K | $7.4K | $4.7K | $3.6K | $2.1K |
Comp Set Properties
The competitive set includes the top-performing vacation rentals in the Waldport and central Oregon coast market with comparable amenities - hot tubs, ocean/bay views, dog-friendly, and premium positioning. These properties establish the revenue ceiling and validate the Huckleberry pricing strategy.
| # | Property | Beds | Guests | ADR | Booking Rev | RevPAR | Occ | Days |
|---|---|---|---|---|---|---|---|---|
| 1 | Beach Front Hot Tub Alicia by the Sea | 3 | 8 | $759 | $158,221 | $468 | 69% | 338 |
| 2 | Oceanfront Hot Tub Dogs OK Corona Del Pacifi... | 3 | 6 | $613 | $119,862 | $349 | 68% | 343 |
| 3 | Hot Tub Miles of Sandy Shores Peace of the Be... | 3 | 8 | $505 | $112,162 | $384 | 88% | 292 |
| 4 | Stunning Oceanview 1 Acre Theater Spa Firepl... | 4 | 12 | $772 | $106,817 | $305 | 44% | 350 |
| 5 | Close to Ocean Hot Tub Dogs OK Seawoods D... | 3 | 6 | $489 | $82,191 | $248 | 61% | 352 |
| 6 | Hot Tub Fire Pit Dog Friendly Seas The Momen... | 3 | 6 | $418 | $65,443 | $192 | 57% | 340 |
| 7 | Ocean Views, Two Living Rooms, Dog-Friendly... | 3 | 10 | $420 | $52,748 | $195 | 53% | 270 |
| 8 | Hot Tub Deck Views Waldport Getaway | 3 | 8 | $285 | $46,559 | $131 | 58% | 355 |
| 9 | Bayfront Home Hot Tub Dog Friendly Salty Sire... | 1 | 9 | $436 | $43,960 | $149 | 46% | 295 |
| 10 | Ocean Bay View Hot Tub Red Door House | 4 | 8 | $565 | $43,584 | $144 | 32% | 303 |
| 11 | Hot Tub Ocean Views Changes in Attitude | 3 | 8 | $394 | $38,558 | $110 | 39% | 351 |
| 12 | 3BR Oceanfront Hot Tub Patio Washer/Dryer | 3 | 8 | $507 | $22,303 | $62 | 12% | 360 |
From One Unit to Six - Full Portfolio Projection
The projection above models a single representative 4 BD / 3.5 BA unit. Scaling across all six Huckleberry units with unified management, coordinated pricing, and brand marketing delivers significant aggregate returns.
Year 1 - Ramp Period
- Brand buildout and listing optimization (Days 1-30)
- Dynamic pricing deployed across all units
- Target per-unit revenue: $65.5K-$80K
- Direct booking channel launching mid-year
- Review velocity building across the collection
Year 2+ - Brand Maturity
- Portfolio target: $475K+ with repeat bookings
- Direct booking channel active - 15-20% OTA commission savings
- StayFi guest database driving email remarketing
- Group booking pipeline established (retreats, reunions)
- Seasonal photography refreshes maintaining listing quality
- RevPAR benchmarking driving continuous optimization
Data Sources & Assumptions
Market Data
Revenue projections are based on AirDNA market intelligence for the Waldport, OR market - including average daily rates, occupancy trends, seasonal demand curves, and comparable property performance data.
Competitive Analysis
The comp set includes 12 top-performing vacation rentals in the Waldport and central Oregon coast area with comparable amenities and positioning. RevPAR and ADR benchmarks are derived from trailing 12-month performance.
Seasonal Patterns
Monthly occupancy and rate projections reflect established Oregon coast seasonality - peak summer demand (Jul-Aug), strong shoulder seasons (Jun, Sep), and reduced winter occupancy with storm-watching potential.
Conservative Assumptions
Year 1 targets assume a ramp period for brand establishment and review accumulation. Projections do not include revenue uplift from direct bookings, group bookings, or repeat guest marketing - all of which represent upside.
The estimate provided is an estimate of the gross rental proceeds the property could generate if offered as a vacation rental, based on information about the performance of similar vacation rental properties. Actual rental proceeds could differ materially from this estimate, and depend on many factors outside of knowledge or control, such as the property's condition, layout, and furnishings; ordinance and future regulations; current and future economic, social, and political trends and conditions; and weather and environmental factors. We make no representations or warranties, express or implied, about the accuracy of this estimate. Therefore, you should not place undue reliance on statements in this document.
